Gender Affirming Care Digital Marketing Campaign
Planned Parenthood
The goal: Create a collection of visual assets for Planned Parenthood of Michigan's statewide gender affirming care launch.
The concept: Highlight individuals who have benefitted from gender-affirming healthcare and Planned Parenthood's new offerings.
The vision: Comfort, safety, joy. "Nothing about us without us."
The responsibilities: Creative treatment, model and location scouting, lighting design, talent direction, image capture, retouching, toning.
The result: 30-image collection used in graphics, social posts, advertisements, and on the organization's website. Program and campaign garnered national attention.
The legacy: Image licensing expanded to Planned Parenthood affiliates in Minnesota, Iowa, Nebraska, North Dakota, and South Dakota in August 2022, broadening the campaign's scope to six states.









